Kenzo – Kenzo World EDP

Released in 2016, Kenzo World (“World”) is a floral fragrance.  According to the brand art-directors, Humberto Leon and Carol Lim, the collection “alludes to the force oft eh third eye and to spiritual protection from above”.  I find that you can really see that statement in play in the fragrance’s advertisement video (see link below).

World opens with a semi-sweet fruity floral note.  The note is on the strong side and has a biting pineapple nectar quality to it.  The intensity of the initial opening pulls back a bit after roughly 30 minutes.  In pulling back, the fragrance takes on a soapy quality which is as a result of the Ambroxan.

Ambroxen is one of those fragrance components that people with love or hate; much like notes of oud or rose.  In World, the Ambroxen is omnipresent.  While it serves to underscore the floral notes, it also adds a synthetic quality to the fragrance.

In World, the peony and jasmine are both emboldened at roughly the one hour mark.  The peony and jasmine are present in equal and intense amounts.  It’s almost as if each were distilled to deepen their strength. Throughout the wear, World has a somewhat disjointed affect.  At one moment it seems to be one mood, at another time the mood is quite different.  Again, the fragrance video really does well at putting this movement into visual terms.

Kenzo World wears on me for roughly 7 – 8 hours with moderate projection.

Notes: Peony, Jasmine, Ambroxan Crystals

Perfumer: Francis Kurkdjian

YouTube ad for this fragrance: https://youtu.be/ABz2m0olmPg

Photo Credit: Kenzo